About us
TARNOVSKI is an independent, family-run branding studio based in Bucharest.
We specialise in brand strategy, brand consultancy & identity design.
The best brands
STAND FOR SOMETHING:
At TARNOVSKI Branding Studio, we believe that if you plan to build a brand, you have to stand for something. We stand for uniqueness, for finding your voice in this industry of ever-accelerating plagiarism. Branding speaks to our core, to our hearts as human beings. We believe in branding as a modern art form of making meaningful encounters between brands and their consumers.
Key
People
We don't work for clients, we partner with clients. We personally manage each of the projects with all the passion and responsibility. We don't play hierarchy games: each of us is a master of his craft and a full-fledged member of the team - no juniors, seniors and other fake formalities.
Here are the key members of our team to take care of each detail of your project:
Strategy Partner
Andrei Tarnovski
16 years in branding
Bachelor's Degree in Marketing
Creative Partner
Victoria Tarnovski
12 years in marketing
Master's Degree in Philosophical Counselling
Bachelor's Degree in Finance & Banking
Bachelor’s and Master’s Degree in Philosophy
Passionate about modern art and psychology
Previous work experience in international networks such as Starcom and McDonald's. Expertise in marketing and media strategy in FMCG, Beauty Segment, FF&E, and Pharma.
Mentor at International Advertising Association RO
Worked for more than 100 brands worldwide. Expertise in Banking, Medical Services, CPG, FMCG, SaaS, FF&E and Automotive.
How do we do this?
Customers rarely buy what the business thinks it sells him. Many brands don't actually know what they're selling and getting to the core purpose of your brand means understanding the core driver of your customer's behaviour. No business is the same, consequently no brand is the same, which means every brand needs to be uniquely crafted based on that deep true insight.
Due to our unique ability to find key, down-to-earth insights, we at TARNOVSKI Branding Studio aim to be your reliable partner that can help you propel your brands to leading positions.
Due to our unique ability to find key, down-to-earth insights, we at TARNOVSKI Branding Studio aim to be your reliable partner that can help you propel your brands to leading positions.
Step#1
BRAND RESEARCH
At this stage we blend research, analytics, and creativity to gain a deep understanding of your business and your customers unmet needs.
Brand Research includes:
Brand Research includes:
- Pre-Study interviews
- Market research
- Competitive analysis
- Brand audit
- Consumer profile
- Insight platform
Step#3
BRAND IDENTITY
Genuine design starts with a compelling brand strategy, but it often comes alive with creative intuition. We combine strategy with extraordinary visuals to create meaningful and unforgettable brand identities, systems and experiences that evolve with your customers' changing needs.
Brand Identity includes:
Visual identity:
Brand Identity includes:
- Verbal identity:
- Brand name
- Brand tagline & slogans
- Communication structure
Visual identity:
- Brandmark design
- Identity system design
- Packaging design
- Visual identity guidelines
- Video production
Step#2
BRAND STRATEGY
Brands must stand for something. This means not only finding your difference, but clearly articulating your purpose. Brand strategy is where your long-term journey begins, it is the core element that holds everything together.
Brand Strategy includes:
Brand Strategy includes:
- Brand purpose
- Brand positioning
- Brand vision and mission
- Brand personality
- Brand values
- Brand architecture
We build live brands
Some of the brands that we've created or helped grow:
Moldova
EBS Integrator
Coming soon. Stay tuned!
Romania & Moldova
Tandem
Coming soon. Stay tuned!
Romania
Business Brains Conference
Coming soon. Stay tuned!
Romania
Softia
Coming soon. Stay tuned!