Naming

What is

Brand naming

A name is the cornerstone of your brand's identity. Our naming process encompasses linguistic analysis and global trademark screening to develop options that communicate your brand essence and positioning succinctly. We evaluate potential names for memorability, likeability, protectability to ensure your brand name asset can support enduring growth.

What is

verbal identity

Words wield immense power in branding as they directly impact brand perceptions. We develop key messaging and brand voice guidelines that connect your brand with your target audiences. Tone and vocabulary bring your brand personality to life across all channels. Our messaging balances research insights with intuition through compelling language.

Our Case studies:

See more case studies

Moldova Innovation Awards
Year: 2023 · Industry: Awards Festival, Government organisation · Country: Republic of Moldova
Label. Origin. Taste.
Year: 2021 · Industry: Food label consultancy, Consumer research · Country: Republic of Moldova
Women with vision
Year: 2023-2024 · Industry: NGO / UN Women, UN WPHF, The Moldova Project · Country: Republic of Moldova
Castel Mimi
Year: 2021-2025 · Industry: Winemaking, Tourism, Horeca · Country: Republic of Moldova
Year: 2019 · Industry: Shoes retail chain · Country: Republic of Moldova
Immersion Diving Club & Resort
Year: 2019 · Industry: Tourism, Hospitality, Diving · Country: Philippines
Year: 2019 · Industry: Facility Management SaaS · Country: France
Explora Solutions
Year: 2023 · Industry: Software Development · Country: Romania
Cuza Vodă divin
Year: 2021-2024 · Industry: Brandy producer · Country: Republic of Moldova
Selecție Cotnari
Year: 2022 · Industry: Wine producer · Country: Romania
Moldova Innovation Technology Park
Year: 2021-2025 · Industry: Government Organisation, Innovation Park, Tech Hub · Country: Republic of Moldova
BCR Acasă Plus
Year: 2021 · Industry: Bank · Country: Republic of Moldova
Year: 2022 · Industry: Software Development · Country: Romania
OutOfStock Digital
Year: 2024 · Industry: Venture Capital, Blockchain & Web3 startup accelerator · Country: Switzerland
MITP Awards
Year: 2025 · Industry: Startup & Innovation Awards Festival, Government organisation · Country: Republic of Moldova
EBS Integrator
Year: 2023-2025 · Industry: Software Development · Country: Luxembourg & Republic of Moldova