Packaging Design Services
Packaging design is the discipline of making a product sell, and keep selling, on a shelf it shares with competitors it did not choose. It covers structure, graphics, copy hierarchy, material and the unboxing sequence, and it answers to two audiences at once: the shopper deciding at a glance and the retailer deciding whether to stock it. TARNOVSKI designs packaging from the brand position outward, so the shelf expression and the advertising make the same argument. Work covers structural and graphic design, label and range architecture, regulatory copy placement and the production files a printer can run. The studio's packaging work spans wine and spirits, food, cosmetics and consumer goods, with projects including Selecție Cotnari, Cuza Vodă and Castel Mimi. The measure of the work is commercial: whether the pack wins the comparison at the point of purchase and holds its place in the range.
What is packaging design?
Let's connect to discuss how impactful packaging design can amplify your product's appeal.
Our Case studies:
Packaging design case studies coming soon
While you eagerly await these new insights, we invite you to delve into our existing case studies. Discover our approach to brand strategy, brand identity, and packaging design, and see the tangible results we've achieved for brands like yours. Each case study is a showcase of our commitment to innovation and excellence.
See more case studies
For the wine sector specifically, see our packaging work for wineries.
What does a packaging design project include?
Structural and graphic design, dielines and print specifications, and the application of the identity system to the pack. The deliverable is production-ready artwork.
Do you design retail-ready packaging?
Yes. The packaging is designed to work on a shelf next to competitors, not only in a presentation.
Which packaging formats do you work with?
Consumer goods packaging in print and physical retail, from labels and cartons to structural packs.