About us

is an independent, family-run branding studio
based in Bucharest.

We specialise in
brand strategy, brand consultancy & identity design.

The best brands
At TARNOVSKI Branding Studio, we believe that if you plan to build a brand, you have to stand for something. We stand for uniqueness, for finding your voice in this industry of ever-accelerating plagiarism. Branding speaks to our core, to our hearts as human beings. We believe in branding as a modern art form of making meaningful encounters between brands and their consumers.
We don't work for clients, we partner with clients. We personally manage each of the projects with all the passion and responsibility. We don't play hierarchy games: each of us is a master of his craft and a full-fledged member of the team - no juniors, seniors and other fake formalities.
Here are the key members of our team to take care of each detail of your project:

Strategy Partner

Andrei Tarnovski

15 years in branding
Bachelor's Degree in Marketing

Creative Partner

Victoria Tarnovski

12 years in marketing
Master's Degree in Philosophical Counselling
Bachelor's Degree in Finance & Banking
Bachelor’s and Master’s Degree in Philosophy
Passionate about modern art and psychology
Previous work experience in international networks such as Starcom and McDonald's. Expertise in marketing and media strategy in FMCG, Beauty Segment, FF&E, and Pharma.
Mentor at International Advertising Association RO
Worked for more than 100 brands worldwide. Expertise in Banking, Medical Services, CPG, FMCG, SaaS, FF&E and Automotive.

How do we do this?

Customers rarely buy what the business thinks it sells him. Many brands don't actually know what they're selling and getting to the core purpose of your brand means understanding the core driver of your customer's behaviour. No business is the same, consequently no brand is the same, which means every brand needs to be uniquely crafted based on that deep true insight.

Due to our unique ability to find key, down-to-earth insights, we at TARNOVSKI Branding Studio aim to be your reliable partner that can help you propel your brands to leading positions.


Genuine design starts with a compelling brand strategy, but it often comes alive with creative intuition. We combine strategy with extraordinary visuals to create meaningful and unforgettable brand identities, systems and experiences that evolve with your customers' changing needs.

Brand Identity includes:
  • Verbal identity:
  • Brand name
  • Brand tagline & slogans
  • Communication structure

Visual identity:
  • Brandmark design
  • Identity system design
  • Packaging design
  • Visual identity guidelines
  • Video production


Brands must stand for something. This means not only finding your difference, but clearly articulating your purpose. Brand strategy is where your long-term journey begins, it is the core element that holds everything together.

Strategy includes:
  • Brand purpose
  • Brand positioning
  • Brand vision and mission
  • Brand personality
  • Brand values
  • Brand architecture


At this stage we blend research, analytics, and creativity to gain a deep understanding of your business and your customers unmet needs.

Research includes:
  • Pre-Study interviews
  • Market research
  • Competitive analysis
  • Brand audit
  • Consumer profile
  • Insight platform
We build live brands

Some of the brands that we've created or helped grow:

EBS Integrator
Coming soon. Stay tuned!
Moldova Innovation Technology Park
Coming soon. Stay tuned!
Romania & Moldova
Coming soon. Stay tuned!
Banca Comercială Română
Coming soon. Stay tuned!
Business Brains Conference
Coming soon. Stay tuned!
Coming soon. Stay tuned!