About us

An independent, family-run brand and marketing consultancy in Bucharest

The best brands

STAND FOR SOMETHING:

At TARNOVSKI Branding Studio, we believe that if you plan to build a brand, you have to stand for something. We stand for uniqueness, for finding your voice in this industry of ever-accelerating plagiarism. Branding speaks to our core, to our hearts as human beings. We believe in branding as a modern art form of making meaningful encounters between brands and their consumers.

is to help ambitious leaders design powerful brands that can inspire growth and create meaning in users' lives. This is why we build Live Brands™ — dynamic brands that thrive within the users' environment and stay relevant to their needs.

Why does TARNOVSKI exist?

Identity Element TARNOVSKI Branding Studio Bucharest

Who runs TARNOVSKI?

We don't work for clients, we partner with clients. We personally manage each of the projects with all the passion and responsibility. We don't play hierarchy games: each of us is a master of his craft and a full-fledged member of the team - no juniors, seniors and other fake formalities.

Here are the key members of our team to take care of each detail of your project:

Strategy Partner

Andrei Tarnovski

20+ years in marketing

Bachelor's Degree, in Marketing

Creative Partner

Victoria Tarnovski

14 years in marketing

Master's Degree in Philosophical Counselling

Bachelor's Degree in Finance & Banking

Bachelor’s and Master’s Degree in Philosophy

Passionate about modern art and psychology

Previous work experience in international networks such as Starcom and McDonald's. Expertise in marketing and media strategy in FMCG, Beauty Segment, FF&E, and Pharma.

MiniMBA in Marketing (A with distinction)

Worked for more than 120 brands worldwide. Expertise in Banking, Medical Services, CPG, FMCG, SaaS, FF&E and Automotive.

What we do?

Secondary Identity Element TARNOVSKI Branding Studio Bucharest

We blend research, analytics, and creativity to gain a deep understanding of your business and your customer insights and unmet needs - the soil on which brands are born. Brand strategy is where your long-term journey begins, it is the core element that holds everything together.

Brand Strategy

Background Identity Element TARNOVSKI Branding Studio Bucharest

Brand consultancy

We are experts in brand strategy, dedicated to business growth. For 16 years, our strategic insights have strengthened brands across industries. Companies rely on our consultancy to compete powerfully in their respective markets. We provide advisory services focused on developing impactful brand strategy and identity.

Grid branding Element TARNOVSKI Branding Studio Bucharest

Genuine design starts with a compelling brand strategy, but it often comes alive with creative intuition. We combine strategy with extraordinary visuals and copywriting to create meaningful and unforgettable brand identities, systems and experiences that evolve with your customers' changing needs.

Brand identity

How do we do this?

Customers rarely buy what the business thinks it sells him. Many brands don't actually know what they're selling and getting to the core purpose of your brand means understanding the core driver of your customer's behaviour. No business is the same, consequently no brand is the same, which means every brand needs to be uniquely crafted based on that deep true insight.

Due to our unique ability to find key, down-to-earth insights, we at TARNOVSKI Branding Studio aim to be your reliable partner that can help you propel your brands to leading positions.

Step#1

BRAND RESEARCH

At this stage we blend research, analytics, and creativity to gain a deep understanding of your business and your customers unmet needs.

Brand Research includes:

Pre-Study interviews
Market research
Competitive analysis
Brand audit
Consumer profile
Insight platform

Step#3

BRAND IDENTITY

Genuine design starts with a compelling brand strategy, but it often comes alive with creative intuition. We combine strategy with extraordinary visuals to create meaningful and unforgettable brand identities, systems and experiences that evolve with your customers' changing needs.

Brand Identity includes:

Verbal identity:
Brand name
Brand tagline & slogans
Communication structure

Visual identity:

Brandmark design
Identity system design
Packaging design
Visual identity guidelines
Video production

Step#2

BRAND STRATEGY

Brands must stand for something. This means not only finding your difference, but clearly articulating your purpose. Brand strategy is where your long-term journey begins, it is the core element that holds everything together.

Brand Strategy includes:

Brand purpose
Brand positioning
Brand vision and mission
Brand personality
Brand values
Brand architecture

We build live brands

Some of the brands that we've created or helped grow:

Moldova Innovation Awards

See Case Study

Year: 2023 · Industry: Awards Festival, Government organisation · Country: Republic of Moldova

Label. Origin. Taste.

See Case Study

Year: 2021 · Industry: Food label consultancy, Consumer research · Country: Republic of Moldova

Women with vision

See Case Study

Year: 2023-2024 · Industry: NGO / UN Women, UN WPHF, The Moldova Project · Country: Republic of Moldova

Castel Mimi

See Case Study

Year: 2021-2025 · Industry: Winemaking, Tourism, Horeca · Country: Republic of Moldova

Konfy

See Case Study

Year: 2019 · Industry: Shoes retail chain · Country: Republic of Moldova

Immersion Diving Club & Resort

See Case Study

Year: 2019 · Industry: Tourism, Hospitality, Diving · Country: Philippines

Urbest

See Case Study

Year: 2019 · Industry: Facility Management SaaS · Country: France

Explora Solutions

See Case Study

Year: 2023 · Industry: Software Development · Country: Romania

Cuza Vodă divin

See Case Study

Year: 2021-2024 · Industry: Brandy producer · Country: Republic of Moldova

Selecție Cotnari

See Case Study

Year: 2022 · Industry: Wine producer · Country: Romania

Moldova Innovation Technology Park

See Case Study

Year: 2021-2025 · Industry: Government Organisation, Innovation Park, Tech Hub · Country: Republic of Moldova

BCR Acasă Plus

See Case Study

Year: 2021 · Industry: Bank · Country: Republic of Moldova

Softia

See Case Study

Year: 2022 · Industry: Software Development · Country: Romania

OutOfStock Digital

See Case Study

Year: 2024 · Industry: Venture Capital, Blockchain & Web3 startup accelerator · Country: Switzerland

MITP Awards

See Case Study

Year: 2025 · Industry: Startup & Innovation Awards Festival, Government organisation · Country: Republic of Moldova

EBS Integrator

See Case Study

Year: 2023-2025 · Industry: Software Development · Country: Luxembourg & Republic of Moldova

See all our case studies

WHAT OUR CLIENTS ARE SAYING?

Tarnovski Branding Studio under-promised and over-delivered. They helped me develop a strong brand strategy. With Tarnovski I was able to understand which is my share of the market and how to become a leader in it. I was also pleased with the results of the visual identity work they have done with my brand. It stands out from the crowd in terms of identity and quality.

Serghei Covali

COVALI Litigation & Arbitration

I would like to express my appreciation for the long-term collaboration between our company and Tarnovski Branding Studio. We chose to partner with their agency during a complicated time for us, when we had an urgent need for a well-defined brand strategy and subsequent balanced market positioning. Thanks to the unquestionable professionalism of Tarnovski team, their tremendous effort, and the outstanding quality of the provided services, our company managed to firmly secure the position of leader in the Republic of Moldova wine industry and stand out internationally. With special regard and gratitude, we highly recommend the services of Tarnovski Branding Studio for efficiently streamlining, enhancing, and ensuring the continuous progress of your projects!

Adrian Trofim

CEO @ Castel MIMI

Truly professional. I was impressed by the ease of collaboration. They listened attentively each time to understand what we wanted, providing strong arguments even when it did not align with our initial thoughts. They took into account the specific nature of the brand, owner, and team. I felt they created a product not just for the present, but for the future, which inspired and moved the team emotionally.

Corneliu Său

Founder @ TANDEM Home

I had the privilege of collaborating with the Tarnovski team on several projects, and I can say with all sincerity that they are the most professional and talented specialists I've ever had the honor to work with. Their unique approach to building brands not only enlightened me regarding the true essence and message I want to convey, but also unearthed meanings and values I hadn't even imagined I possessed. Their approach, deeply rooted in philosophy and psychology, is not just impressive but transformative. Victoria and Andrei contribute in such a way that they reflect the genuine values and principles of the business, highlighting aspects that many of us, as clients, might overlook. I had absolute trust in their expertise, and the two times we started a project from scratch, the results were astonishing.

Alina Taranov

Founder @ AssistMatch

Tarnovski Branding Studio played a pivotal role in reinventing the image of the Moldova Innovation Technology Park (MITP). The team's dedication to thoroughly understanding the market and consumers was truly remarkable. Through their extensive research and insights, they developed a comprehensive brand strategy that perfectly captured the essence of MITP. This strategic foundation translated into outstanding results, propelling MITP to new heights. The agency's expertise and commitment to delivering exceptional outcomes were evident throughout the entire process. We are grateful for their partnership in reshaping the identity of MITP and setting the stage for continued success.

Natalia Donțu

Administrator @ Moldova Innovation Technology Park

WHAT OUR CLIENTS ARE SAYING?

TARNOVSKI Branding Studio under-promised and over-delivered. They helped me develop a strong brand strategy. With TARNOVSKI I was able to understand which is my share of the market and how to become a leader in it. I was also pleased with the results of the visual identity work they have done with my brand. It stands out from the crowd in terms of identity and quality.

Serghei Covali

COVALI Litigation & Arbitration

I would like to express my appreciation for the long-term collaboration between our company and Tarnovski Branding Studio. We chose to partner with their agency during a complicated time for us, when we had an urgent need for a well-defined brand strategy and subsequent balanced market positioning. Thanks to the unquestionable professionalism of Tarnovski team, their tremendous effort, and the outstanding quality of the provided services, our company managed to firmly secure the position of leader in the Republic of Moldova wine industry and stand out internationally. With special regard and gratitude, we highly recommend the services of Tarnovski Branding Studio for efficiently streamlining, enhancing, and ensuring the continuous progress of your projects!

Adrian Trofim

CEO @ Castel MIMI

Truly professional. I was impressed by the ease of collaboration. They listened attentively each time to understand what we wanted, providing strong arguments even when it did not align with our initial thoughts. They took into account the specific nature of the brand, owner, and team. I felt they created a product not just for the present, but for the future, which inspired and moved the team emotionally.

Corneliu Său

Founder @ TANDEM Home

I had the privilege of collaborating with the Tarnovski team on several projects, and I can say with all sincerity that they are the most professional and talented specialists I've ever had the honor to work with. Their unique approach to building brands not only enlightened me regarding the true essence and message I want to convey, but also unearthed meanings and values I hadn't even imagined I possessed. Their approach, deeply rooted in philosophy and psychology, is not just impressive but transformative. Victoria and Andrei contribute in such a way that they reflect the genuine values and principles of the business, highlighting aspects that many of us, as clients, might overlook. I had absolute trust in their expertise, and the two times we started a project from scratch, the results were astonishing.

Alina Taranov

Founder @ AssistMatch & Immersion Diving Resort

Tarnovski Branding Studio played a pivotal role in reinventing the image of the Moldova Innovation Technology Park (MITP). The team's dedication to thoroughly understanding the market and consumers was truly remarkable. Through their extensive research and insights, they developed a comprehensive brand strategy that perfectly captured the essence of MITP. This strategic foundation translated into outstanding results, propelling MITP to new heights. The agency's expertise and commitment to delivering exceptional outcomes were evident throughout the entire process. We are grateful for their partnership in reshaping the identity of MITP and setting the stage for continued success.

Natalia Donțu

Administrator @ Moldova Innovation Technology Park

About us

An independent, family-run brand and marketing consultancy in Bucharest

Who runs TARNOVSKI?

Strategy Partner

Andrei Tarnovski

Creative Partner

Victoria Tarnovski

What we do?

How do we do this?

BRAND RESEARCH

BRAND IDENTITY

BRAND STRATEGY

Some of the brands that we've created or helped grow:

Related reading

WHAT OUR CLIENTS ARE SAYING?

WHAT OUR CLIENTS ARE SAYING?