Moldova innovation Technology 
park

Brand strategy & Brand identity

The complete reinvention of what was previously known as "Moldova IT Park”
Moldova IT Park had a remarkable local success, bringing together most of the industry’s representatives, both in terms of talent and business. But there was room for more and better. So our mission was to help MITP reinvent themselves and create a brand strategy that would help them attract more innovative, high added-value businesses, more investments and more highly qualified talent. As MITP became the largest community of tech entrepreneurs, it became clear that the platform has emerged as the driving force of the industry.
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Brand Insight

From its very beginning, MITP was both an innovation in itself and, at the same time, a highly effective platform supporting the development and growth of companies that revolutionise their fields of activity. As the park started attracting more tech-oriented businesses and talent, it became clear that the focus of our residents is beyond the classic IT activities and is switching instead to more innovative IT services type, to putting innovation above all else. With this evolution in our park's content, a change in its form was a logical consequence.

BRAND STRATEGY

Being a unique innovation itself, MITP aims to empower tech entrepreneurs to innovate and increase their potential. Committed to leading the country to become a top regional destination for high-value-added tech products and services, MITP will ensure substantial and positive growth in the Moldovan tech ecosystem. MITP's striving for innovation is not only one of their main priorities now but is also a key element in their strategy.

BRAND NAMing

The new brand name — Moldova Innovation Technology Park — highlights the park's main priority: driving digital innovation in all sectors of the economy.

Brand TAG LINE

EUROPE'S FIRST E-PARK
From the generic and impersonal tag line “Amazing opportunities” to a precise and unique tag line, which puts the organisation in a very clear context, and highlights its main advantages:
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Urbest's name and “Simplify Future" tagline signal their purpose. Vibrant colours and geometric logo shapes convey their balanced blend of innovation and structure. Colours: Gossip, Turquoise Blue, Turquoise, Dodger Blue, Tolopea.
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Urbest's name and “Simplify Future" tagline signal their purpose. Vibrant colours and geometric logo shapes convey their balanced blend of innovation and structure. Colours: Gossip, Turquoise Blue, Turquoise, Dodger Blue, Tolopea.

Block name

Brand identity encompasses the visual, verbal and conceptual elements that identify a brand. This includes your name, logo, typography, colour palette, imagery, tone of voice, sound and more. Your brand identity is the outward expression of your brand that lives in the world. It reflects your brand strategy and makes your brand recognisable and memorable.

Logo redesign

The old logo spoke only of the territorial affiliation of the organisation and did so in a visually outdated way.
We decided the new logo should highlight that MITP is as multifaceted as it is open and accessible. It expresses the character of this dynamic and complex structure but does it in a simple and attractive visual language, emphasizing the organisation’s flexibility.
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New Visual Identity System
New Website Design

result

Following its rebranding, Moldova Innovation Technology Park showcased unparalleled growth, underscoring its new identity as a cradle for tech innovation in Europe. The initiative catalyzed a 2.5-fold increase in resident companies, doubling employment rates, and a 2-fold rise in IT industry's GDP contribution in Moldova. Key outcomes included augmented support from governmental and international bodies, a rise in domestic IT career interest, and a substantial escalation in MITP's global prominence, reinforcing Moldova's standing on the digital innovation stage. This strategic advancement not only stimulated economic growth but positioned Moldova as an innovative tech hub internationally.

Rebranding Case Study — Castel Mimi. Brand Strategy & Communication Strategy & TV Commercial.

Project details

Client: Castel Mimi


Project Year: 2021-2024

Country: Republic of Moldova

Client Industry:

Winemaking / Tourism / Cultural tourism / Horeca

Deliverables

  • Brand Research
  • Consumer Profile
  • Brand Strategy
  • Verbal Identity
  • Communication Strategy
  • TV Commercial

Castel MIMI

Brand Strategy

Moldova Innovation Awards

Brand Strategy & Brand Identity