Moldova innovation Technology park (MITP)
Brand Strategy, Brand Identity & Communication Strategy
Europe's first e-Park for innovative tech businesses. A complete brand reinvention of what was previously known as "Moldova IT Park”
The Moldova IT Park had remarkable local success, bringing together most of the industry’s representatives, both in terms of talent and business. However, they envisioned growth beyond the existing landscape. Our mission was to help MITP reinvent themselves and create a brand strategy to help them attract more innovative, high added-value businesses, more investments and more highly qualified talent. As MITP became the largest tech entrepreneur hub, it became clear that the platform has emerged as the driving force of the industry.
Brand Insight
From its very beginning, MITP was both an innovation in itself and, at the same time, a highly effective platform supporting the development and growth of companies that revolutionise their fields of activity. As the park started attracting more tech-oriented businesses and talent, it became clear that the focus of our residents is beyond the classic IT activities and is switching instead to more innovative IT services type, to putting innovation above all else. With this evolution in our park's content, a change in its form was a logical consequence.
BRAND STRATEGY
Being a unique innovation itself, MITP aims to empower tech entrepreneurs to innovate and increase their potential. Committed to leading the country to become a top regional destination for high-value-added tech products and services, MITP will ensure substantial and positive growth in the Moldovan tech ecosystem. MITP's striving for innovation is not only one of their main priorities now but is also a key element in their strategy.
The new brand name — Moldova Innovation Technology Park — highlights the park's main priority: driving digital innovation in all sectors of the economy.
Brand TAGLINE
EUROPE'S FIRST E-PARK
From the generic and impersonal tagline “Amazing opportunities” to a precise and unique tagline, which puts the organisation in a very clear context, and highlights its main advantages:
From the generic and impersonal tagline “Amazing opportunities” to a precise and unique tagline, which puts the organisation in a very clear context, and highlights its main advantages:
Logo redesign
The old logo spoke only of the territorial affiliation of the organisation and did so in a visually outdated way.
We decided the new logo should highlight that MITP is as multifaceted as it is open and accessible. It expresses the character of this dynamic and complex structure but does it in a simple and attractive visual language, emphasizing the organisation’s flexibility.
We decided the new logo should highlight that MITP is as multifaceted as it is open and accessible. It expresses the character of this dynamic and complex structure but does it in a simple and attractive visual language, emphasizing the organisation’s flexibility.
New Logo & tagline
New Brand Identity System
New Website Design
result
Following its rebranding, Moldova Innovation Technology Park showcased unparalleled growth, underscoring its new identity as a cradle for tech innovation in Europe. The initiative catalyzed a 2.5-fold increase in resident companies, doubling employment rates, and a 2-fold rise in IT industry's GDP contribution in Moldova. Key outcomes included augmented support from governmental and international bodies, a rise in domestic IT career interest, and a substantial escalation in MITP's global prominence, reinforcing Moldova's standing on the digital innovation stage. This strategic advancement not only stimulated economic growth but positioned Moldova as an innovative tech hub internationally.
Rebranding Case Study — Moldova Innovation Technology Park (MITP). Brand Strategy & Brand Identity & Communication Strategy & PR Campaign.
Project details
Client: Moldova Innovation Technology Park
Project Year: 2021-2023
Country: Republic of Moldova
Client Industry:
Government Organisation / Innovation Park / Tech Hub
Deliverables
- Brand Research
- Consumer Profile
- Brand Strategy
- Communication Strategy
- Verbal Identity
- Naming & Tag Line
- Visual Brand Identity
- PR Campaign
Castel MIMI
Brand Strategy
Moldova Innovation Awards
Brand Strategy & Brand Identity