TARNOVSKI is a brand strategy and identity consultancy based in Bucharest, Romania, run by its two founders, Andrei and Victoria Tarnovski. It works with organisations that need to decide where they compete and what they stand for, then build the identity, packaging and communication that carries that decision to market. The practice runs in four stages: diagnose the market, decide the positioning, design the identity system, deploy it across touchpoints. Strategy and execution sit inside one team, so positioning is not handed to a separate design supplier and reinterpreted on the way through. Recent brand programmes include Castel Mimi, Moldova Innovation Technology Park, Explora Solutions, EBS Integrator, Konfy and BCR Acasă Plus. In April 2024 the studio won the Netty Award for Best Branding in Europe for the MITP rebrand. The studio also publishes its method and its client case studies in the open.
Our Case studies:
From our industry work: wine branding and packaging.
What does a branding agency do?
A branding agency decides what a company should stand for, then makes that decision visible. TARNOVSKI does the strategy - positioning, segmentation and brand architecture - and the execution that follows from it: identity, packaging, naming and communication.
Which brands has TARNOVSKI worked on?
Wine, technology, retail and manufacturing, among others: Castel Mimi, Selectie Cotnari, L.O.T., Moldova Innovation Technology Park, Explora Solutions, Softia, Konfy, Urbest, BCR and EBS Integrator.
Where is TARNOVSKI based, and who does it work with?
Bucharest, Romania. Clients range from Romanian and Moldovan companies to international teams working across the European Union.