Moldova innovation Awards

Brand strategy & Brand identity

Elevating Innovation:
Crafting the Moldova Innovation Awards Brand

The newly launched Moldova Innovation Awards (MIA) aimed to spotlight hidden champions driving growth in the country’s rapidly expanding tech sector. As their strategic partner, our branding agency faced the exciting challenge of developing an identity that honored these innovators while energizing future progress.

Brand Research

Our research revealed a community united by bold vision despite obstacles. MIA provided the stage to celebrate their unrelenting spirit. We translated this energy into a dynamic logo with angled typeface reminiscent of forward motion. Triangular shapes evoke tech’s mathematical foundations while creating a distinct graphic language.
The identity echoes symbols of innovation —intersections, arrows.
Sharp lines in MIA’s palette convey precision spurred by competition.

Brand identity

By embracing MIA’s dual goals of recognition and advancement, we crafted a visual system to match the program’s ambitious character. MIA’s mark stands as an enduring symbol of human ingenuity transformed into life-changing solutions. It pays tribute to the past while accelerating into an inspired future.
Vibrant colours represent limitless potential. Elegant brand elements unify each touchpoint, from trophies to website.


This case study shows how our comprehensive branding process united rational and emotional elements to develop an iconic identity. We’re proud to see MIA already amplifying Moldova’s technology renaissance, and look forward to where its visionary community will lead next. Their drive is what truly brings this brand to life.

Awards Fest Case Study — Moldova Innovation Awards by MITP. Brand Strategy & Brand Identity & Communication Strategy.

Project details

Client: Moldova Innovation Technology Park

Project Year: 2023

Country: Republic of Moldova

Client Industry:

Awards Festival / Government organisation


  • Brand Research
  • Consumer Profile
  • Brand Strategy
  • Visual Identity
  • Verbal Identity
  • Communication Strategy
  • Advertising campaign
A big shoutout to our partners at Qontora Design, who helped us craft this identity design.

Explora Solutions

Brand Identity & Website design

Women With Vision

Brand Strategy, Communication Strategy, Brand Identity Redesign for UN Women