URBEST

Brand Strategy development for an international facility management solution operating in France and the UK

Brand Research / Brand Strategy / Tagline / Communication strategy

brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
The agency's task was to develop the brand strategy for Urbest, an international Facility Management digital solution operating on several European markets.

Task

The market for Facility Management solutions is highly competitive. Diverse apps are being developed across the world, with each competitor striving to create a more complex and efficient app. The biggest challenge for Urbest was to identify its main point of difference and emphasise its core value, so it can stand out among the fierce competition.

Problem

Urbest was targeting three main audiences: building owners, facility managers, and service professionals. The key to differentiation was to figure out what is the most valuable change that Urbest drives for all its targets. We saw that change in the reliability and ease of use of Urbest's digital ecosystem that simplifies property management for all participants and, by consequence, improves their work experience.

Customer Insight

Moș Zaharia Branding Project in Romania - Brand development and visual identity brand development in Bucharest. Packaging Design by TARNOVSKI Branding Studio
Urbest outgrew its competitors by becoming an innovative technology partner, not just a digital app. Their goal is to provide easy-to-use solutions at the crossroad of real estate investors', property managers' and service providers' needs, through the combination of modern solutions, a dedicated team of professionals, an easy-to-use platform, and a network of verified service providers.

Brand Strategy Platform

Because Urbest believes that technology can revolutionise our work experience towards a better quality of life.

Why do they do it?

Moș Zaharia Branding Project in Romania - Brand development and visual identity brand development in Bucharest. Packaging Design by TARNOVSKI Branding Studio
Urbest
Naming
Simplify Future
Tagline
Logo
old
new
As the client was attached to their initial visual identity, the agency's focus was to only refresh the identity through some subtle changes, while keeping the original logo. We fine-tuned the wordmark, developed a new colour system and entirely redesigned the web site.
Colours
Gossip
Turquoise Blue
Turquoise
Dodger Blue
Tolopea
Fonts
Icons
Old site
New site
We're also proud of the new design concept we've developed for Urbest's web site. Thanks to its well structured and clean design, it improved the brand's perception aimed by the new brand strategy.

Web site design