for regular updates featuring our latest thinking on the past, present and future of impactful brands.

Our insights
is dedicated to decoding brands and the consumers they aim to connect with. Here you’ll find a wealth of articles, case studies and reports to stimulate your perspective on branding. Contributions from our strategy team provide expert points of view on contemporary branding challenges. We analyse trends across industries, from technology to hospitality, sharing practical takeaways. In addition to showcasing our thought leadership, we highlight relevant research from academia. These diverse viewpoints fuel brainstorming and debate around our passion - brands.
Within our insights, you may uncover a framework for developing brand strategy, or a data-driven analysis of brand crises. We encourage you to explore this page as a resource to stay curious.