TARNOVSKI sells seven connected services rather than a menu of separate ones, and the sequence matters more than the list. Brand consultancy and brand strategy come first, because positioning, segmentation and brand architecture decide what the identity has to do. Brand identity turns that decision into a usable system. Packaging design and naming apply it where a product meets a buyer. Communication strategy decides what the brand says and through which channels, and PR and creative campaigns put it in public. The premise is that strategy and execution belong to one team: an identity built without a strategic brief only restyles the problem, and a strategy nobody executes stays a document. The studio works from Bucharest across Romania, Moldova and the European Union. Each service page states what the work covers, how it runs and what a client receives at the end.
Eight: brand strategy, brand consultancy, rebranding, brand identity, packaging design, communication strategy, naming, and PR and creative campaigns.
Yes. Strategy and execution sit in one team, so the positioning and the identity that carries it are not handed between suppliers.
Brand strategy, unless the position is already decided. If the position is right and the execution is inconsistent, the entry point is identity, packaging or communication instead.