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Our Purpose
is to help ambitious leaders design powerful brands that can inspire growth and create meaning in users' lives. This is why we build Live Brands™
Live Brands
™
What we do
NEW BRAND DEVELOPMENT
When you plan to enter the market and you need a reliable assessment of the market and deep understanding of your customer, in order to minimise risk and reach your business goals.
Option suitable for:
- New companies entering the market
- New products launch
- New services launch
Option suitable for:
- New companies entering the market
- New products launch
- New services launch
REBRANDING
When current branding is not working and you need to upgrade it, for example you wish to change the perception of your company, product or service for your customers, employees and partners.
Option suitable for:
- Companies changing their positioning
- Brands that lost their relevance
- Brands that aim for leadership positions in their markets
Option suitable for:
- Companies changing their positioning
- Brands that lost their relevance
- Brands that aim for leadership positions in their markets
EXPRESS BRANDING
When you don't have enough time or resources and you need quick solutions. The main difference between accelerated branding and standard branding is comprised in the analysis depth. We build the brand platform mainly based on the data you provide.
Option suitable for:
- Companies that already analysed their markets, competitors and client needs
- Startups with small budgets
Option suitable for:
- Companies that already analysed their markets, competitors and client needs
- Startups with small budgets
How do we do this?
We call it Meaningful Magic,
but let's get into details:
According to Peter Drucker, the customer rarely buys what the business thinks it sells him. Many brands don't actually know what they're selling and getting to the core purpose of your brand means understanding the core driver of your customer's behaviour. No business is the same, consequently no brand is the same, which means every brand needs to be uniquely crafted based on that deep true insight.
Due to our unique ability to find key, down-to-earth insights, we at TARNOVSKI Branding Studio aim to be your reliable partner that can help you propel your brands to leading positions.
DISCOVERY
At this stage we blend research, analytics, and creativity to gain a deep understanding of your business and your customers unmet needs.
Discovery includes:
- Pre-Study interviews
- Market research
- Competitive analysis
- Brand analysis
- Consumer understanding
- Insight platform
Discovery includes:
- Pre-Study interviews
- Market research
- Competitive analysis
- Brand analysis
- Consumer understanding
- Insight platform
BRAND STRATEGY
Brands must stand for something. This means not only finding your difference, but clearly articulating your purpose. Brand strategy is where your long-term journey begins, it is the core element that holds everything together.
Strategy includes:
- Brand Vision and mission
- Brand Idea and positioning
- Brand personality
- Brand values
- Brand architecture
Strategy includes:
- Brand Vision and mission
- Brand Idea and positioning
- Brand personality
- Brand values
- Brand architecture
DESIGN
& EXPRESSION
Genuine design starts with a compelling brand strategy, but it often comes alive with creative intuition. We combine strategy with extraordinary visuals to create meaningful and unforgettable brand identities, systems and experiences that evolve with your customers' changing needs.
Design & expression includes:
- Naming and tagline
- Logo and visual identity design
- Visual identity guidelines
- Verbal identity guidelines
- Brand touchpoints
Design & expression includes:
- Naming and tagline
- Logo and visual identity design
- Visual identity guidelines
- Verbal identity guidelines
- Brand touchpoints
Some of the brands that we've created or helped grow: