According to Peter Drucker, the customer rarely buys what the business thinks it sells him. Many brands don't actually know what they're selling and getting to the core purpose of your brand means understanding the core driver of your customer's behaviour. No business is the same, consequently no brand is the same, which means every brand needs to be uniquely crafted based on that deep true insight.
Due to our unique ability to find key, down-to-earth insights, we at TARNOVSKI Branding Studio aim to be your reliable partner that can help you propel your brands to leading positions.
DISCOVERY
At this stage we blend research, analytics, and creativity to gain a deep understanding of your business and your customers unmet needs.
Discovery includes:
- Pre-Study interviews
- Market research
- Competitive analysis
- Brand analysis
- Consumer understanding
- Insight platform
BRAND STRATEGY
Brands must stand for something. This means not only finding your difference, but clearly articulating your purpose. Brand strategy is where your long-term journey begins, it is the core element that holds everything together.
Strategy includes:
- Brand Vision and mission
- Brand Idea and positioning
- Brand personality
- Brand values
- Brand architecture
DESIGN
& EXPRESSION
Genuine design starts with a compelling brand strategy, but it often comes alive with creative intuition. We combine strategy with extraordinary visuals to create meaningful and unforgettable brand identities, systems and experiences that evolve with your customers' changing needs.
Design & expression includes:
- Naming and tagline
- Logo and visual identity design
- Visual identity guidelines
- Verbal identity guidelines
- Brand touchpoints