Out of Stock Digital
Brand identity
Redefining Web3 Credibility: The 'Out of Stock Digital' Rebranding & Brand Identity
When Out of Stock Digital approached us, they were ready to evolve. While their Swiss base and regulatory framework had established initial market trust, they aimed to showcase a deeper value proposition - their proven ability to nurture Web3 startups toward sustainable growth. With an extensive network of over 150 VCs and deep blockchain expertise, they needed an identity that would reflect their comprehensive role in the ecosystem, moving beyond their origins as purely an investment firm.
Brand Research & Consultancy
Our research into the Web3 landscape revealed a critical dichotomy in brand positioning: companies either projected dynamic innovation at the cost of appearing volatile and unreliable, or emphasizing stability while seeming rigid and slow to adapt. None had successfully united these qualities. This research insight revealed a powerful opportunity for their brand positioning: to authentically unite these two seemingly opposed qualities. They were uniquely equipped to do so: their Swiss foundation provided institutional trust, while their proven track record in accelerating startups demonstrated cutting-edge innovation. This synthesis of stability and speed became their defensible market position, proving to stakeholders a mastery of both traditional finance and decentralized growth.
Brand Personality
To translate their unique market position into a compelling narrative, we developed a brand personality framework built on a strategic hierarchy of attributes. We established 'Institutional Trust' as the foundational attribute, reflecting their Swiss heritage. This was balanced by the dynamic pillars of 'Pioneering Innovation' and 'Disciplined Execution'—qualities demonstrated not as buzzwords, but through a track record of tangible results. This framework provided a clear voice—both authoritative and visionary—equipping them to engage confidently with elite Web3 projects and top-tier investors.
Brand Identity System
The visual identity system we created mirrors Out of Stock's strategic duality—innovative yet trustworthy, dynamic yet stable. The system is built on 'controlled pixelation'—a visual metaphor for creating sophisticated digital assets from foundational blocks. This allows the brand to adapt its expression dynamically while maintaining instant recognition. The logotype exemplifies this approach, capable of various forms while preserving its core identity. Instead of imposing rigid rules, we delivered a framework of clear principles. This approach ensures brand consistency while empowering the team with creative freedom, creating a distinctive and easy-to-use system of brand codes (to use Mark Ritson's terminology) that balance institutional rigor with the spirit of decentralized creativity.
Developed to transcend the traditional constraints of a fixed form, the logotype is a dynamic asset. By following core geometric principles, the logo fluidly adapts across applications while maintaining its structural integrity. Each resulting variation communicates both stability through its consistent foundation and innovation through unexpected arrangements.
The color palette reinforces this duality, shifting between confidence-inspiring deep blues and electrifying accents, embodying Out of Stock's role as a bridge between institutional finance and the fast-moving Web3 landscape.
New brand logo
A Living Brand Identity System
Moving beyond static brand guidelines that restrict creativity, we built the Out of Stock identity on the principle of 'controlled freedom.' The system's core brand codes—the pixel motif, logo, and typography—can be strategically reconfigured in a virtually endless number of ways, creating unique expressions for every touchpoint—from VC pitch decks to social media, and from conference materials to digital platforms. As a result, each application feels novel yet instantly recognizable, strengthening the brand's market presence with every communication. This gives the brand the same performance characteristics as the business itself: structured yet innovative, consistent yet always evolving.
By treating brand elements as building blocks rather than fixed assets, we've created a system that grows with the company. Team members can confidently generate new branded materials that feel both consistent and distinctive. This approach has proven especially valuable in the dynamic Web3 environment, where the brand needs to maintain a powerful presence across rapidly evolving platforms and maintain credibility with diverse audiences, from developers to investors.
Dynamic brand identity application
This approach empowers the internal team, transforming them from brand guardians into brand creators. Whether it's a fast-moving social media campaign, a bespoke presentation for a potential partner, or branding for a sponsored event, the system provides the tools to create assets that are both contextually relevant and deeply rooted in the core brand identity. This agility is a significant competitive advantage, allowing Out of Stock to react to market opportunities at speed without diluting their brand equity.
result
The new brand identity has accelerated Out of Stock Digital's evolution. Their communication now effectively conveys both innovation and trustworthiness, attracting higher-quality Web3 projects and partnerships. Their marketing materials and pitch decks tell a compelling story of growth backed by stability. As one executive noted: "The new identity captures our true value - we don't just invest, we build sustainable growth in the Web3 space."
This project demonstrates how strategic brand thinking can resolve seemingly opposing business needs. For Out of Stock Digital, uniting stability with innovation unlocked their next growth phase. Their success shows how thoughtful brand strategy can create authentic differentiation in emerging markets.
This project demonstrates how strategic brand thinking can resolve seemingly opposing business needs. For Out of Stock Digital, uniting stability with innovation unlocked their next growth phase. Their success shows how thoughtful brand strategy can create authentic differentiation in emerging markets.
Rebranding Case Study — OutOfStock.digital. Brand Consultancy & Brand Identity.
Project details
Client: Out Of Stock Digital
Project Year: 2024
Country: Switzerland, Geneve
Client Industry:
Web3 & Blockchain VC investment & consultancy services
Deliverables
- Brand Research
- Brand Personality
- Brand Identity
- Brand Consultancy
Moldova Innovation Awards
Brand Strategy, Brand Identity & Communication Strategy
Label. Origin. Taste.
Brand Strategy, Brand Identity, Naming