When Out of Stock Digital approached us, they were ready to evolve. While their Swiss base and regulatory framework had established initial market trust, they aimed to showcase a deeper value proposition - their proven ability to nurture Web3 startups toward sustainable growth. With an extensive network of over 150 VCs and deep blockchain expertise, they needed an identity that would reflect their comprehensive role in the ecosystem, moving beyond their origins as purely an investment firm.

Our research into the Web3 landscape revealed a critical dichotomy in brand positioning: companies either projected dynamic innovation at the cost of appearing volatile and unreliable, or emphasizing stability while seeming rigid and slow to adapt. None had successfully united these qualities. This research insight revealed a powerful opportunity for their brand positioning: to authentically unite these two seemingly opposed qualities. They were uniquely equipped to do so: their Swiss foundation provided institutional trust, while their proven track record in accelerating startups demonstrated cutting-edge innovation. This synthesis of stability and speed became their defensible market position, proving to stakeholders a mastery of both traditional finance and decentralized growth.

To translate their unique market position into a compelling narrative, we developed a brand personality framework built on a strategic hierarchy of attributes. We established 'Institutional Trust' as the foundational attribute, reflecting their Swiss heritage. This was balanced by the dynamic pillars of 'Pioneering Innovation' and 'Disciplined Execution'—qualities demonstrated not as buzzwords, but through a track record of tangible results. This framework provided a clear voice—both authoritative and visionary—equipping them to engage confidently with elite Web3 projects and top-tier investors.

The visual identity system we created mirrors Out of Stock's strategic duality—innovative yet trustworthy, dynamic yet stable. The system is built on 'controlled pixelation'—a visual metaphor for creating sophisticated digital assets from foundational blocks. This allows the brand to adapt its expression dynamically while maintaining instant recognition. The logotype exemplifies this approach, capable of various forms while preserving its core identity. Instead of imposing rigid rules, we delivered a framework of clear principles. This approach ensures brand consistency while empowering the team with creative freedom, creating a distinctive and easy-to-use system of brand codes (to use Mark Ritson's terminology) that balance institutional rigor with the spirit of decentralized creativity.