Brand
strategy

Brand strategy is the core foundation of how brands connect with consumers. It encompasses your brand's purpose, values, positioning and personality. Brand strategy guides all marketing, communication and business decisions. Developed through extensive research, a sound brand strategy aligns your brand identity with consumer insights and business goals. It is the North Star guiding your brand's path.

What is

brand strategy

A strong brand strategy provides focus and direction. It ensures consistency across all brand touchpoints. This builds awareness, shapes perceptions and creates preference for your brand. Brand strategy is essential for differentiation in competitive markets. It enables authentic connection with your audience. When brand strategy is aligned with your business goals, it transforms into a competitive advantage that propels growth.

Why brand strategy

Why
brand strategy

matters

Launching a new brand
Repositioning an existing brand
Entering a new market or audience segment
Mergers and acquisitions
Poor brand performance
Major changes in the competitive landscape
New leadership with a shift in vision

When brand strategy

When
brand strategy

Is needed

Our brand strategy process includes

Conducting a thorough market, consumer and competitor research to identify opportunities
Performing a brand audit to assess current equity
Facilitating discovery sessions with internal stakeholders
Extracting insights to inform strategy
Defining your brand purpose, values, positioning and personality
Transposing the brand platform into visual & verbal identities
Cascading the brand strategy across all organisation processes and stakeholders

Our brand strategy process includes

With proven expertise, we help craft brand strategies that resonate with all company’s stakeholders. Our actionable insights strengthen brands at their core.
Let's connect to discuss your brand strategy needs.

Our Case studies:

Brand Strategy & TV Commercials case Study

Cuza Vodă divin

Rebranding: Strategy & Brand Identity case study

Moldova Innovation Technology Park

Find Out More

Brand Strategy & brand identity
case study

Label. Origin. Taste.

Brand Strategy & Brand identity case study

immersion diving resort

Brand Strategy & Brand Identity case study

Moldova Innovation Awards

Find Out More

Konfy
shoes retail

Brand Strategy & identity design case study

Brand Strategy & identity redesign case study

Simplifying Future

Brand Strategy & TV Commercial case Study

Castel Mimi

Brand Strategy &
Visual Identity
case study

Women with vision

See more case studies

Moldova Innovation Awards

See Case Study

Year: 2023 · Industry: Awards Festival, Government organisation · Country: Republic of Moldova

Label. Origin. Taste.

See Case Study

Year: 2021 · Industry: Food label consultancy, Consumer research · Country: Republic of Moldova

Women with vision

See Case Study

Year: 2023-2024 · Industry: NGO / UN Women, UN WPHF, The Moldova Project · Country: Republic of Moldova

Castel Mimi

See Case Study

Year: 2021-2025 · Industry: Winemaking, Tourism, Horeca · Country: Republic of Moldova

Konfy

See Case Study

Year: 2019 · Industry: Shoes retail chain · Country: Republic of Moldova

Immersion Diving Club & Resort

See Case Study

Year: 2019 · Industry: Tourism, Hospitality, Diving · Country: Philippines

Urbest

See Case Study

Year: 2019 · Industry: Facility Management SaaS · Country: France

Explora Solutions

See Case Study

Year: 2023 · Industry: Software Development · Country: Romania

Cuza Vodă divin

See Case Study

Year: 2021-2024 · Industry: Brandy producer · Country: Republic of Moldova

Selecție Cotnari

See Case Study

Year: 2022 · Industry: Wine producer · Country: Romania

Moldova Innovation Technology Park

See Case Study

Year: 2021-2025 · Industry: Government Organisation, Innovation Park, Tech Hub · Country: Republic of Moldova

BCR Acasă Plus

See Case Study

Year: 2021 · Industry: Bank · Country: Republic of Moldova

Softia

See Case Study

Year: 2022 · Industry: Software Development · Country: Romania

OutOfStock Digital

See Case Study

Year: 2024 · Industry: Venture Capital, Blockchain & Web3 startup accelerator · Country: Switzerland

MITP Awards

See Case Study

Year: 2025 · Industry: Startup & Innovation Awards Festival, Government organisation · Country: Republic of Moldova

EBS Integrator

See Case Study

Year: 2023-2025 · Industry: Software Development · Country: Luxembourg & Republic of Moldova

See all our case studies

WHAT OUR CLIENTS ARE SAYING?

Tarnovski Branding Studio under-promised and over-delivered. They helped me develop a strong brand strategy. With Tarnovski I was able to understand which is my share of the market and how to become a leader in it. I was also pleased with the results of the visual identity work they have done with my brand. It stands out from the crowd in terms of identity and quality.

Serghei Covali

COVALI Litigation & Arbitration

I would like to express my appreciation for the long-term collaboration between our company and Tarnovski Branding Studio. We chose to partner with their agency during a complicated time for us, when we had an urgent need for a well-defined brand strategy and subsequent balanced market positioning. Thanks to the unquestionable professionalism of Tarnovski team, their tremendous effort, and the outstanding quality of the provided services, our company managed to firmly secure the position of leader in the Republic of Moldova wine industry and stand out internationally. With special regard and gratitude, we highly recommend the services of Tarnovski Branding Studio for efficiently streamlining, enhancing, and ensuring the continuous progress of your projects!

Adrian Trofim

CEO @ Castel MIMI

Truly professional. I was impressed by the ease of collaboration. They listened attentively each time to understand what we wanted, providing strong arguments even when it did not align with our initial thoughts. They took into account the specific nature of the brand, owner, and team. I felt they created a product not just for the present, but for the future, which inspired and moved the team emotionally.

Corneliu Său

Founder @ TANDEM Home

I had the privilege of collaborating with the Tarnovski team on several projects, and I can say with all sincerity that they are the most professional and talented specialists I've ever had the honor to work with. Their unique approach to building brands not only enlightened me regarding the true essence and message I want to convey, but also unearthed meanings and values I hadn't even imagined I possessed. Their approach, deeply rooted in philosophy and psychology, is not just impressive but transformative. Victoria and Andrei contribute in such a way that they reflect the genuine values and principles of the business, highlighting aspects that many of us, as clients, might overlook. I had absolute trust in their expertise, and the two times we started a project from scratch, the results were astonishing.

Alina Taranov

Founder @ AssistMatch

Tarnovski Branding Studio played a pivotal role in reinventing the image of the Moldova Innovation Technology Park (MITP). The team's dedication to thoroughly understanding the market and consumers was truly remarkable. Through their extensive research and insights, they developed a comprehensive brand strategy that perfectly captured the essence of MITP. This strategic foundation translated into outstanding results, propelling MITP to new heights. The agency's expertise and commitment to delivering exceptional outcomes were evident throughout the entire process. We are grateful for their partnership in reshaping the identity of MITP and setting the stage for continued success.

Natalia Donțu

Administrator @ Moldova Innovation Technology Park

WHAT OUR CLIENTS ARE SAYING?

TARNOVSKI Branding Studio under-promised and over-delivered. They helped me develop a strong brand strategy. With TARNOVSKI I was able to understand which is my share of the market and how to become a leader in it. I was also pleased with the results of the visual identity work they have done with my brand. It stands out from the crowd in terms of identity and quality.

Serghei Covali

COVALI Litigation & Arbitration

I would like to express my appreciation for the long-term collaboration between our company and Tarnovski Branding Studio. We chose to partner with their agency during a complicated time for us, when we had an urgent need for a well-defined brand strategy and subsequent balanced market positioning. Thanks to the unquestionable professionalism of Tarnovski team, their tremendous effort, and the outstanding quality of the provided services, our company managed to firmly secure the position of leader in the Republic of Moldova wine industry and stand out internationally. With special regard and gratitude, we highly recommend the services of Tarnovski Branding Studio for efficiently streamlining, enhancing, and ensuring the continuous progress of your projects!

Adrian Trofim

CEO @ Castel MIMI

Truly professional. I was impressed by the ease of collaboration. They listened attentively each time to understand what we wanted, providing strong arguments even when it did not align with our initial thoughts. They took into account the specific nature of the brand, owner, and team. I felt they created a product not just for the present, but for the future, which inspired and moved the team emotionally.

Corneliu Său

Founder @ TANDEM Home

I had the privilege of collaborating with the Tarnovski team on several projects, and I can say with all sincerity that they are the most professional and talented specialists I've ever had the honor to work with. Their unique approach to building brands not only enlightened me regarding the true essence and message I want to convey, but also unearthed meanings and values I hadn't even imagined I possessed. Their approach, deeply rooted in philosophy and psychology, is not just impressive but transformative. Victoria and Andrei contribute in such a way that they reflect the genuine values and principles of the business, highlighting aspects that many of us, as clients, might overlook. I had absolute trust in their expertise, and the two times we started a project from scratch, the results were astonishing.

Alina Taranov

Founder @ AssistMatch & Immersion Diving Resort

Tarnovski Branding Studio played a pivotal role in reinventing the image of the Moldova Innovation Technology Park (MITP). The team's dedication to thoroughly understanding the market and consumers was truly remarkable. Through their extensive research and insights, they developed a comprehensive brand strategy that perfectly captured the essence of MITP. This strategic foundation translated into outstanding results, propelling MITP to new heights. The agency's expertise and commitment to delivering exceptional outcomes were evident throughout the entire process. We are grateful for their partnership in reshaping the identity of MITP and setting the stage for continued success.

Natalia Donțu

Administrator @ Moldova Innovation Technology Park