Brand Identity Design / Branding Consultancy

The product itself is new for the market. The targeted client is a buyer with more likely conservative views. Even though the service is innovative, it is a big challenge to earn the client's attention and trust. Therefore, L.O.T. needed to be visible and recognisable and at the same time perceived as flexible and dynamic.

Problem

Together with our client, we decided that it's time to take the bull by the horns and create an original and vibrant identity in this segment. Also, to combine it with a name that most concisely and clearly explains what they do.

Solution

Name

Label. Origin. Taste.

Descriptor

Food label consultancy and consumer research