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Articles by Andrei Tarnovski

How eCommerce evolved during the first few weeks of the pandemic
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How eCommerce failed in the eCommerce era
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Toilet paper, diamonds and branding in crisis
On branding in times of pandemic and the symbols hidden in everyday products.
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4 lessons brands should learn from Vladimir Zelenski's success in elections
In the new age shouting doesn't get you more attention from your customers. About customers resistance and much more in our new article.
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Age of the Silent Brands
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Andrei Tarnovski
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