Every success is based, above all, on a strategy (and a lot of patience).
This is just a guess, but I'm pretty sure that the plot of the "Servant of the People" TV series was the result of good research, and it was a way to feel out people's opinion about different types of politician figures. In the TV series, people received the exact (perhaps utopian) thing they dream of in everyday life — a man like them, 'from the people', as a leader; a simple, but vertiginous man in the most honourable post. People asked for it, and the producers gave it to them. And, most importantly, they planned and executed it three years before the "big event". Very well done!
The best investments are long-term investments. Plans and activities that bring enormous sales today are unnecessary (and sometimes even harmful) compared to consistent reputation building. That's why it's important to have a strategy that clearly establishes your destination and how to get to it.