Although it might seem unexpected, Adidas's collaboration with McDonald's has emerged as one of their most successful partnerships to date.
Here's the reason behind its success.
At first glance, the partnership appears odd - a sportswear brand, often associated with health, teaming up with a fast-food chain, which often represents the opposite. However, this collaboration shines because of a universal truth: everyone has a guilty pleasure, particularly in food, with McDonald's frequently being a top choice. Furthermore, everyone aspires to lead a healthier lifestyle.
Thus, this partnership offers benefits for both customer bases. For Adidas fans, it provides a guilt-free indulgence in their favorite fast food, symbolizing that it's acceptable to enjoy a treat occasionally. Conversely, for McDonald's patrons, it serves as a nudge towards healthier living, even if fast food is a frequent choice. This partnership cleverly leverages Adidas's brand image to assist McDonald's in repositioning from a traditional fast-food outlet to a more health-conscious, fast-casual brand.
Here's the reason behind its success.
At first glance, the partnership appears odd - a sportswear brand, often associated with health, teaming up with a fast-food chain, which often represents the opposite. However, this collaboration shines because of a universal truth: everyone has a guilty pleasure, particularly in food, with McDonald's frequently being a top choice. Furthermore, everyone aspires to lead a healthier lifestyle.
Thus, this partnership offers benefits for both customer bases. For Adidas fans, it provides a guilt-free indulgence in their favorite fast food, symbolizing that it's acceptable to enjoy a treat occasionally. Conversely, for McDonald's patrons, it serves as a nudge towards healthier living, even if fast food is a frequent choice. This partnership cleverly leverages Adidas's brand image to assist McDonald's in repositioning from a traditional fast-food outlet to a more health-conscious, fast-casual brand.
