Cannes Lions 2025: Day 2 highlights
Key insights from Day 2 of Cannes Lions 2025. A debrief on WARC's media fragmentation strategy, Edelman's "We to Me" trust report, and Mark Pritchard's defense of brand fundamentals over "content."
Andrei Tarnovski
Andrei Tarnovski is the founder and marketing strategist at TARNOVSKI Marketing Consultancy in Bucharest. Background in marketing philosophy, consumer psychology and behavioural science. Holds a MiniMBA in Marketing with Distinction. Regular speaker at marketing and branding conferences including EastCreative (Poland) and Business Brains (Romania). Leads positioning, segmentation, brand architecture and research.
Cannes Lions 2025: Day 1 highlights
Our debrief from Cannes Lions Day 1. Get key insights on brand strategy from Sir John Hegarty, creative effectiveness, and a crucial statistic that reframes the conversation on ROAS. Essential takeaways for marketers and brand builders.
The Glorious Inefficiency of Advertising: Why Waste Might Just Be Your Secret Weapon
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What is Branding?
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Understanding Brand Positioning vs. Brand Purpose: The Keys to Brand Strategy
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3 Essential Steps in Packaging Design for Brand Identity and Strategy
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