Cannes Lions 2025: Day 2 highlights
Key insights from Day 2 of Cannes Lions 2025. A debrief on WARC's media fragmentation strategy, Edelman's "We to Me" trust report, and Mark Pritchard's defense of brand fundamentals over "content."
Cannes Lions 2025: Day 1 highlights
Our debrief from Cannes Lions Day 1. Get key insights on brand strategy from Sir John Hegarty, creative effectiveness, and a crucial statistic that reframes the conversation on ROAS. Essential takeaways for marketers and brand builders.
The Glorious Inefficiency of Advertising: Why Waste Might Just Be Your Secret Weapon
Discover why 'wasteful' advertising may be your secret weapon. Learn how embracing inefficiency in marketing can drive long-term brand success and boost sales.
What is Branding?
Discover the essence of branding, from ancient practices to modern strategies, and learn how it shapes perceptions, builds reputations, and drives success for businesses and individuals.
TARNOVSKI Branding Studio Wins Netty Award for Best Branding
Tarnovski Branding Studio, a brand strategy leader, wins Netty Award for MITP (Europe's 1st e-Park for tech). This award honors creativity & excellence in branding, solidifying their place as a top European branding agency.
The Science of Brand Attachment
Explore the power of brand attachment — how emotional bonds and loyalty are formed through consumers' identity and values, fostering resilience against criticism and encouraging premium spending
Unveiling Your Brand's Unique Value Proposition: The Key to Customer Loyalty Through Effective Brand Strategy
Struggling to stand out? Unlock the secret of brand value propositions (UVPs)! Learn how to balance benefits (physical & emotional) with costs (money & time) to craft a winning UVP that attracts your ideal customers and builds loyalty.
Understanding Brand Positioning vs. Brand Purpose: The Keys to Brand Strategy
Confused about brand positioning vs. brand purpose? This guide explains the difference! Learn how to differentiate your brand, discover your core values, and create a powerful brand strategy that fosters connection, clarity, and loyalty.
3 Essential Steps in Packaging Design for Brand Identity and Strategy
Explore our expert guide on the top three steps to master packaging design, enhance your brand identity, and implement effective brand strategies to boost sales.
BMW Innovates with On-Demand Car Features, Adapting to New Consumer Trends
BMW leads automotive innovation with app-based activation of car features post-purchase, reflecting the dynamic shift in consumer expectations and trend adaptability.
How GDPR Shapes Stronger Brand-Consumer Bonds
GDPR's introduction, while complicating customer acquisition, has unfolded as an opportunity for forging stronger, trust-based relationships between brands and consumers.
”McAdidas” Unveiled: A Strategic Branding Masterpiece
On the brand strategy behind the McDonald's & Adidas Hoops collaboration. A project that captivates audiences and redefines McDonald's branding towards a health-conscious perspective, all while maintaining the core essence of both iconic brands.