Your website probably sucks. Let's fix it.
It might look “nice”. It can still perform like a wet sock.
You don’t need another checklist from 2016. You need an independent, critical opinion that looks at the real commercial drivers: who you’re targeting, what you’re promising, why anyone should believe you, and why you (not the 37 identical competitors).
You don’t need another checklist from 2016. You need an independent, critical opinion that looks at the real commercial drivers: who you’re targeting, what you’re promising, why anyone should believe you, and why you (not the 37 identical competitors).
How Honest Landing Page Review works
- Submit your landing page URL + email
- Your page gets a friendly roast (yes, it stings a bit — that’s the point).
- You get up to 10 actual, strategic recommendations grounded in segmentation, targeting, positioning, differentiation, consistency, and clear communication
- Apply the fixes — and watch clarity and results improve.
It’s the fastest way to see what’s killing conversions — and what to do about it.
Get up to 10 Ways to Improve Your Page
Submit your URL and email, and we’ll deliver a sharp, honest review of your landing page—plus the strategic fixes it’s been begging for.
No sales calls. No automated bots. Just an email from Andrei roasting your site.
What we audit
This is a landing page optimization audit focused on conversion fundamentals, not vanity design.
You’ll get feedback on things like:
You’ll get feedback on things like:
- Offer clarity (what are you selling, to whom, and why now?)
- Message match (does the page actually match the ad/email/link that sent people here?)
- Above-the-fold conversion logic (can a stranger “get it” in 5 seconds?)
- Objection handling (price, trust, effort, risk, alternatives)
- Proof & credibility (social proof, authority signals, specificity)
- Friction & anxiety (what makes people hesitate, bounce, or procrastinate)
- CTA structure (primary action, secondary action, scroll triggers)
- Copy hierarchy (what’s being said first, what’s buried, what’s missing)
- Positioning & differentiation (why you vs literally anyone else)
What you’ll get
A sharp teardown + fixes you can implement fast.
Your email report includes:
(Yes, it’s blunt. No, it’s not mean. We’re attacking the page, not your identity.)
Your email report includes:
- A section-by-section roast: headline, hero, proof, offer, CTAs, structure, trust cues
- Up to 10 prioritised recommendations (not 47 “ideas”)
- Rewrite suggestions where it matters (headlines, subheads, proof points, CTA microcopy)
- A quick “Do this first” list so you don’t drown in edits
(Yes, it’s blunt. No, it’s not mean. We’re attacking the page, not your identity.)
Built for leaders who are accountable for results.
This tool is for:
- Founders & CEOs who want independent scrutiny before spending more
- Marketing VPs / Heads of Growth who need sharper message discipline and prioritisation
- Commercial teams preparing a launch, funding round, or category entry
- People tired of “tactics” with no strategy attached
Why trust TARNOVSKI to roast your page?
Because we’re not guessing. We’re applying fundamentals we’ve used in the real world.
Built by TARNOVSKI Branding Studio — a strategy-led branding and marketing consultancy launched in 2009.
Built by TARNOVSKI Branding Studio — a strategy-led branding and marketing consultancy launched in 2009.
- 17 years working on the uncomfortable parts of growth: positioning, choice, trade-offs
- MiniMBA (Mark Ritson) graduates with distinction (yes, we did the homework)
- Worked with / on 120+ brands across 12+ countries
- Practical experience across brand strategy, communication strategy, and identity systems — not just landing pages
FAQ
Most pages fail for boring reasons: unclear target, vague promise, weak proof, no differentiation, and too much noise. This audit identifies which of those is happening on your page and gives prioritised fixes.
It’s an AI-assisted audit using a TARNOVSKI-built framework and a roast-style analysis prompt. The output is written to feel like a smart human looking at your page — direct, specific, and practical.
You get (1) a friendly roast of the page and (2) 5–10 high-impact recommendations with concrete rewrites and implementation guidance — not generic advice.
Yes. If it has a public URL, it can be audited.
Typically within a couple of minutes. The tool tells you to “give it a minute or two” because strong analysis takes a moment.
Common use cases (aka real searches):
- “audit my SaaS landing page”
- “landing page review for lead generation”
- “why is my product page not selling”
- “improve homepage messaging”
- “website roast with recommendations”
Yes — but with a caveat: you can’t optimise response from people who never arrive. If you’re low on traffic, the audit still helps you fix positioning and message clarity before you scale spend.
No. It replaces guessing. Think of it as a fast, independent diagnostic that improves your next iteration — and makes any research/testing more productive.
The tool is available to newsletter subscribers (as stated in the form). If you’re not in, you’re out.
You submit a URL and email to receive the report. Follow your Privacy Policy terms and keep the page clear about what’s stored, for how long, and why.
Then you’re in the right place. The tool is built by a studio that does the full work: brand strategy, identity, communication strategy, naming, packaging, and PR — across 120+ brands in 12+ countries.
A landing page audit is a structured review of what’s helping or hurting conversions — clarity, offer, messaging, proof, friction, CTA flow, and persuasion.
This one is delivered as a roast + recommendations, so it’s blunt, memorable, and actually useful.
This one is delivered as a roast + recommendations, so it’s blunt, memorable, and actually useful.
It’s a conversion rate optimization audit first. Design comes up only when it affects trust, comprehension, hierarchy, or action.
Two sections:
- Roast — a detailed analysis of what’s wrong (friendly, casual, savage)
- Recommendations — 5 to 10 specific, modern CRO improvements tailored to your page
Yes. The output is designed to be page-specific (not generic tactics). It references your actual structure, offer, messaging, and persuasion gaps.
No. This audit works from what the page communicates (or fails to communicate). If you do have analytics and want a deeper consult later, that’s a separate thing.
Yes. The mechanics of conversion are consistent — clarity, relevance, trust, proof, differentiation — but the recommendations will adapt to your context.
You can submit any page that has a conversion goal (lead form, booking, purchase, signup). If it’s a homepage pretending to be a landing page, the roast will… address that.
Often, yes — because improving message match, clarity, and offer framing typically improves conversion rate, which can reduce CPA. (But it’s not an ad account audit.)
Yes — especially above-the-fold hierarchy, readability, friction, and CTA visibility (common mobile conversion killers).
It’s a structured audit generated via a proven CRO framework and delivered as a formatted email. The point isn’t the label — the point is getting clear, usable fixes without booking a call.
Yes — just submit each page separately so each audit stays focused.
Submit it anyway. If the language prevents precise copy suggestions, you’ll still get structural, persuasive, and conversion logic improvements (and you can ask for a version tailored to your language later).
Yes. You get the audit. If you want help implementing, you can reach out — but the audit itself isn’t a trapdoor into a pipeline.
Real Reviews. Real Improvements.
Honest reactions from people who put their pages to the test.