The BOX

Pizza Delivery Company

Brand Research / Brand Strategy / Naming /
Brand Identity Design / Packaging Design

brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency

The agency's task was to create a trustworthy and original brand for a pizza delivery-only company in Chisinau, Republic of Moldova.

Task

In a country where people don't quite trust business, it's difficult to build trust in a pizza delivery company that doesn't have a restaurant. Another big deal was the leader of the market, who had huge awareness and, thanks to their widespread network of restaurants, could deliver pizza anywhere in Chisinau in almost no time. They were also top of mind choice when it comes to ordering pizza. All these three factors made building the new brand look pretty challenging.

Problem

Everybody else on the market was talking about the stereotypical "true, fine italian taste" and "italian cooking traditions", so most of the customers associated the entire category with these characteristics. And people didn't actually see any major difference between our client's competitors.

Customer Insight

We've taken this consumer insight as an opportunity to go the opposite way and create a straightforward, transparent and honest brand. Being the only rebel in the game proved to be the right strategy - our client became one of the key-players in few months after its launch.

Brand Strategy Platform

Naming

The BOX

Slogan

Tasty Food & Fast Delivery

brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency

Alternative logo variations

brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency

Primary font

brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency

Secondary font

brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency

Icons & Badges

brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency
brand strategy, packaging design and corporate identity design and retailer branding for shoes discounter store chain in Republic of Moldova by TARNOVSKI branding agency