<?xml version="1.0" encoding="UTF-8"?>
<!-- tarnovski.com — root sitemap.xml (Tilda pages only) -->
<!-- Deploy to: https://tarnovski.com/sitemap.xml -->
<!-- Source: SEO audit 2026-07-09 (task A2). 30 URLs verified live 200 OK. -->
<!-- Ghost blog is covered separately by /insights/sitemap.xml -->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- ===== CORE PAGES ===== -->
  <url><loc>https://tarnovski.com/</loc><changefreq>weekly</changefreq><priority>1.0</priority></url>
  <url><loc>https://tarnovski.com/about</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://tarnovski.com/services</loc><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://tarnovski.com/case-studies</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://tarnovski.com/contact</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://tarnovski.com/insights/</loc><changefreq>weekly</changefreq><priority>0.7</priority></url>

  <!-- ===== SERVICE PAGES (commercial, high priority) ===== -->
  <url><loc>https://tarnovski.com/services/brand-strategy</loc><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://tarnovski.com/services/brand-identity</loc><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://tarnovski.com/services/brand-consultancy</loc><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://tarnovski.com/services/packaging-design</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://tarnovski.com/services/rebranding</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://tarnovski.com/services/communication-strategy</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://tarnovski.com/services/naming</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://tarnovski.com/services/pr-projects</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <!-- Live top-level service page; keep until migrated to /services/verbal-identity. -->
  <url><loc>https://tarnovski.com/verbal-identity</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- ===== CASE STUDY PAGES (16 live; /mimi excluded — dead duplicate of /castel-mimi) ===== -->
  <url><loc>https://tarnovski.com/case-study/castel-mimi</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/explora</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/softia</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/konfy</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/mia</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/oost</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/immersion</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/selectie-cotnari</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/cuza-voda</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/mitp</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/mitp-awards</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/wwv</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/urbest</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/lot</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/bcr</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://tarnovski.com/case-study/ebs-integrator</loc><changefreq>yearly</changefreq><priority>0.7</priority></url>

</urlset>
