Brand Strategy / Identity Design
/ Packging Design

How come that everybody praises "healthy" snacks, vegan foods, but they still go mad only when they hear about Pringles or Cheetos? Because fruits are not fun! Our parents, teachers and the pervasive propaganda made them seem so booooriiiiiing, so that "an apple a day" keeps me away from apples.

So we decided our fruits and nuts should go NUTS! Healthy snacks are about having a good quality time, they are a healthy indulgence and, most important, this snacks should have a bright personality, so that eating fruits could be fun again.