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Featured posts • TARNOVSKI Branding Studio
Brand Identity » Label. Origin. Taste.
Food label consultancy & consumer research
Article » "McAdidas" - the paradox that makes sense
Although it may seem paradoxical, Adidas's collaboration with McDonald's is one of the most successful to date. Here's why
Article » How eCommerce failed in the eCommerce era
Check out our new article on e-commerce development in the first weeks of the pandemic.
Article » Why do good brands fail?
A brief perspective on the 3 major reasons why brands fail
Case Study » Moș Zaharia | FMCG branding
Moș Zaharia is another brand we developed for Moldova Zahăr, for the Romanian and Moldovan markets.
Why do we consider it a success story?
Chekc the full branding project here
Why do we consider it a success story?
Chekc the full branding project here
Case Study » Moldova Zahăr | FMCG branding
Here's the result of one of the most unusual tasks: to create a "national sugar brand". A task which sounds as grand as it is challenging.
See the full branding project here
See the full branding project here
Case Study » d20 Urban Bistro
If you're ever in Bucharest, try the pasta and burgers at D20 Urban Bistro. Meanwhile, see this mouthwatering project we've worked on together with them.
See the full branding project here
See the full branding project here
Article » 4 lessons brands should learn from Vladimir Zelenski's success in elections
How come that Zelenski, an outsider, a comic, became president "overnight"?
In this article, @andreitarnovski explains how this happened »
In this article, @andreitarnovski explains how this happened »
Case Study » The BOX Pizza delivery
This is one of our favourite projects. We were lucky to get to work with a client open to everything new.
See the full branding project here
See the full branding project here
Case Study » Konfy Retail
After developing brands for many FMCG products, we've finally had the chance to work on a retailer branding project. It turned out to be a lot more interesting than we expected.
See the full branding project here
See the full branding project here
Case Study » Immersion Diving
🏄 If you're heading to the Philippines, visit our client 🤘 On the insight, strategy and some more images, check the full branding project here
Branding is 𝘄𝗵𝘆. Marketing is 𝗵𝗼𝘄.
Branding is 𝘄𝗵𝘆. Marketing is 𝗵𝗼𝘄.⠀
Branding is strategy. Marketing is tactics.⠀
⠀
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. It's the reason why your brand exists and its purpose. It's the answer to why your customers should love you, to why you're doing what you are doing.⠀
⠀
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝘁𝗮𝗰𝘁𝗶𝗰𝘀. It's how you are building your journey to that purpose of yours. It's about how you are selling your brand to customers.⠀
⠀
#business #strategy #marketing #branding #tarnovski
Branding is strategy. Marketing is tactics.⠀
⠀
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. It's the reason why your brand exists and its purpose. It's the answer to why your customers should love you, to why you're doing what you are doing.⠀
⠀
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝘁𝗮𝗰𝘁𝗶𝗰𝘀. It's how you are building your journey to that purpose of yours. It's about how you are selling your brand to customers.⠀
⠀
#business #strategy #marketing #branding #tarnovski
Case Study » Mr.Chimpy dried fruits
Proud to see it go out into the world. A very cute branding and packaging project.
See the full branding project here
See the full branding project here
Article » The age of the silent brands
In the new age shouting doesn't get you more attention from your customers.
About customers resistance and much more in our new article
About customers resistance and much more in our new article