Branding is 𝘄𝗵𝘆. Marketing is 𝗵𝗼𝘄.⠀ Branding is strategy. Marketing is tactics.⠀ ⠀ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. It's the reason why your brand exists and its purpose. It's the answer to why your customers should love you, to why you're doing what you are doing.⠀ ⠀ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝘁𝗮𝗰𝘁𝗶𝗰𝘀. It's how you are building your journey to that purpose of yours. It's about how you are selling your brand to customers.⠀ ⠀ #business #strategy #marketing #branding #tarnovski
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