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d20
Urban Bistro & Food Delivery Service
Brand Identity Design Update /
Packaging Design
The agency's mission was to identify a new graphic style for the takeaway & delivery food items and to update the brand identity for d20 - an urban bistro and food delivery service from Bucharest.
Task
The Bucharest food market seems oversaturated with takeaway and delivery offers, so companies have a hard time. In such a dense market, a player can survive only by building an appealing and trustworthy brand for its high-quality product.
In the case of our client, most often, customers choose d20's takeaway products for a quick and tasty meal at the office. Therefore our task was to instantly draw the customers' attention to the product and convince them that the product is worthy of buying.
Problem
From our perspective, the best solutions are simple and elegant. To make the products as visible as possible, we've experimented with appetizing and uncommon colours. And to give a hint on what's inside the pack - we used a very suggestive pattern made of all sorts of pasta. The typeface choice isn't accidental either - we've used a sans font, which suggests a serious attitude towards quality combined with a script font, which adds a friendly feeling and a subtle message of accessibility. And, as it turned out, the leaf symbol played an important role, which reinforced the image of a healthy food choice and built trust.
Solution
Logo Update
Copyright © 2023 Victoria & Andrei Tarnovschi.
Bucharest & Chisinau
