From our perspective, the best solutions are simple and elegant. To make the products as visible as possible, we've experimented with appetizing and uncommon colours. And to give a hint on what's inside the pack - we used a very suggestive pattern made of all sorts of pasta. The typeface choice isn't accidental either - we've used a sans font, which suggests a serious attitude towards quality combined with a script font, which adds a friendly feeling and a subtle message of accessibility. And, as it turned out, the leaf symbol played an important role, which reinforced the image of a healthy food choice and built trust.